But the quaint appeal of paper isn't enough to encourage success, especially not for a brand saddled with a recent history of bad press, red ink and tumultuous ownership changes. There's even a bit of a dead-tree media renaissance in the growing number of small-scale print startups (including the one you are currently reading) that are taking advantage of the medium's tactile, premium potential, as well as the higher advertising rates and reliable subscription revenue it still commands. In an industry where digital ventures suck up most of the excitement, and print has all the reputation of a dying T-Rex, anything with physical pages can tend to have a "boutique" feel. "The smartest take on last week's news, which is what Newsweek and Time used to be, I don't think that works anymore." "It will be like a monthly coming out weekly," Impoco told Capital. For some context, at the end of 2012, right before editor Tina Brown and IAC chairman Barry Diller turned the iconic but money-bleeding newsweekly into a digital-only proposition, its print circulation was a little under 1.5 million.īut small is the new big: Newsweek, edited these days by Jim Impoco and published by IBT Media, which took the 81-year-old title off Diller's hands, is now being pitched to readers as a boutique product complementing a digital-first strategy. There will just be a lot fewer of them, several hundred thousand in the U.S. On March 7, one year and two months from the publication of what was to be its final print issue, copies of Newsweek will once again hit newsstands.
P.S.: Doesn’t the foregoing argument make the annual Nobel prizes outmoded, too?Īhh, but those carry (sizable) cash stipends.Submitted: The Two Sides Team February 28, 2014Ĭopies of Newsweek will once again hit newsstands. not to mention their fraternal twin, the ubiquitous “best” rankings.Īs in, the best places to live, work, retire, raise a family, vacation, eat, bicycle, ski, be single, be married, be married with kids ( see, “raise a family”) and virtually anything else human beings can possibly do. In truth, what modern culture really has is what I’ll call “Top Ten’ Everything”: schools, colleges, grad schools, pre-schools, movies, cars, etc. The archetypes include: “Sully” Sullenberger, the pilot who miraculously landed the US Air flight in the Hudson almost three years ago and the athlete du jour whose clutch performance delivers the latest championship. Rather, at best we now occasionally have people of the moment (hour?). In such a speeded up world, there are no longer men - or women - of the year (or, in Time’s case in 1983, “Computer of the Year”). The news cycle is now faster and virtually continuous (“24/7”) people today get their information online, not in print (forget about analysis). um, timely to ask: are such selections anachronistic? Now, with the imminent demise of Newsweek’s print issue, and Time’s version likely not far behind (proposed headline: “Time Running Out?”), it seems. Once upon a time - make that “Time” - the man of the year selections by print weeklies Time and Newsweek actually carried some heft.
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